Subinder is the Founder & CEO of BankSmarts, a specialist analytics company with proprietary platforms that reduce risk and cost for banks. He has the experience of two Global startups –EZPower Systems, a software products company he co-founded in the US (now a part of Oracle), and marketRx, which he helped grow into one of the largest analytics companies in the world (acquired by Cognizant). He served as VP at Cognizant for 4 years. Subinder has mentored/ advised several emerging companies including Druva Software, one of the few born-in- India global product companies; and Power2SME, a platform that enables SMEs to compete on an equal footing with large enterprises. He also serves as Chairman to MyCitySalon, India’s leading B2B platform for the Beauty industry reaching over 10,000 salons, spas and wellness centers across India, and JustMyNeighbour, a marketing platform leveraged by leading companies to reach targeted segments of middle-class Indians in over 50,000 RWAs. Subinder is Chair of the Entrepreneurship Nurturing Program at TiE, a NASSCOM-Emerge Mentor, and Chairman-Emeritus of NASSCOM-Haryana. He has a B.Tech from IIT Delhi.

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